China is the world’s second biggest toy market. But it often misses out on popular toys. Spin Master will change that with the Hatchimals and PAW Patrol.
Spin Master has a strategy to expand its popular toys to as many markets as possible. This includes China where usually is a bit more challenging.
“Hatchimals and PAW Patrol have become global successes, and as they continue to resonate with children worldwide, we’re thrilled to extend these brands into China,” said Ben Gadbois, global president and COO at Spin Master to ToyNews.
Both the Hatchimals and PAW Patrol will make their way towards China in July 2017. Starting from next month, both brands will be available at 137 local Toys R Us stores. Also, people in China will be able to buy Hatchimals and PAW Patrol toys from many online retailers.
“As the second largest toy market in the world, this is a tremendous opportunity for Spin Master as we continue to execute our key growth strategy to grow our international sales.”
Spin Master is confident that its toys will be well liked in China. So, the company is already planning on further expansion. It will include adding additional toy retailers and also more of its brands.