Now this will be interesting. Build-A-Bear and Hot Topic are joining forces to create the new Furry N’ Fierce collection. It will include various toys.
The new toy line is co-branded and it will see toys from both companies. The Furry N’ Fierce characters want to encourage self-expression for everyone.
The toy line will feature bears with a Hot Topic flair, rocking such outfits and accessories. As always, you can get just the accessories and dress up any Build-A-Bear… bear.
The matching young adult styles will be available at select Hot Topic stores and hottopic.com along with a Funko Pop! vinyl figure. The Funko Pop! vinyl figure will also be sold at Build-A-Bear Workshop stores and buildabear.com, the companies said in a release.
“Guests who have grown up visiting Build-A-Bear Workshop have a special fondness for the furry friends and memories they’ve made in our stores,” said Jennifer Kretchmar, Chief Product Officer, Build-A-Bear Workshop. “The new Furry N’ Fierce collection gives them the opportunity to reconnect with their youth while expressing their individuality. We have been neighbors with Hot Topic stores at shopping destinations for many years, but this is the first time we have worked together to create a line of furry friends, accessories and clothing. As we celebrate our 20 birthday in 2017, we are excited to introduce a new collection that appeals to Build-A-Bear and Hot Topic fans.”
“We are so excited for this unique collaboration between two pop-culture-driven retailers, combining fashion inspired by Hot Topic and cuddly, furry bears,” commented Cindy Levitt, Senior Vice President, Merchandise and Marketing at Hot Topic. “We can’t wait until Furry N’ Fierce launches so we can all be wearing the same outfits as our furry friends!”
The Furry N’ Fierce collection blends the comfort of cuddly plush with the thrill of “youthful rebellion” in a uniquely nostalgic way, the companies say. The new line comes just in time for Build-A-Bear’s 20th anniversary. And since how the whole idea of its stuffed animals is to be creative, this seems like a great match for them.